The brand new U.S. Soccer crest was officially unveiled today via this dramatic and technological virtual reality video. Obviously the mystique and effect for the virtual realityness is lost on us common folk without special goggles or whatever you need, but it's still a cool video nonetheless.
Along with the video, U.S. Soccer released this graphic in an attempt to explain why they chose this specific design.
Personally I think these types of graphics are meaningless. In reality they probably hired a design firm and asked them to give them something sleek and modern to replace the 1994-looking design they've had for twenty years and have tried to keep fresh with color scheme changes.
The crest isn't amazing, but it's possible that everyone could grow fond of it over time once the initial shock and outrage has worn off.