In the wake of Nike Soccer making all their women's-cut jerseys for 2016 come with low scooped v-necks, there's been some discussion of just how sexist that move is.
Today, Nike PR director Heidi Burgett responded to Grant Wahl on the issue
@GrantWahl USWNT jerseys with a higher neckline will be available at a later date.— Heidi Burgett (@heidiburgett) March 24, 2016
That's great news.
But it needs more details. Why isn't this higher-neckline jersey available now? Is Burgett referring to the authentic jersey that will undoubtedly go on sale later, the one that usually costs about $150 compared to the $90 replica? Will this new jersey have space for the World Cup badge that currently doesn't fit on the low-neck jersey?
And even if you can buy a higher-neckline USA jersey, what about all the other countries who used this Nike template and are also getting low-neck women's replicas? Why did Nike think this low neckline jersey was a good idea in the first place?
If you want to offer a more fitted shirt, that's fine (let's leave aside the fact that they never offer more revealing cuts for men, only for women). The point of a jersey is to represent the team you support, and being a fan of a team shouldn't be a gendered experience.