asking men and women to share world cup money?
This is an example of just how hard discussions of accomplishing equality can be. One solution is what Cone suggests.This solution is based on a notion of scarcity in which there is a pie to be distributed among concerned parties. Cone is indicating the pie should include all FIFA money and it should be distributed evenly between the men and the women.
The interesting thing about this type of solution is that both parties Cone suggests are really fighting over the pie are being represented by the same people. That is rarely the case.