FOX Sports is the English language TV home of this summer's Copa America Centenario. In preparation for this huge event, their ad campaign has brought them to one of the most recognizable mainstream (ex-)athletes on the planet. Los Angeles Lakers legend, Kobe Bryant, got in front of the cameras for FOX and shot this 'informative' advertisement for the Copa.
Obiviously, if you're a hardcore fan of the sport you know all about the Copa America and who will be playing in it. But it's always interesting to see the mainstream advertisements for big international tournaments that are aimed towards the general population.
World Cups are always a great tool for soccer to recruit new fans to the beautiful game. It'll be interesting to see if this summer's special Copa America will play a similar role. Just how much extra interest will the tournament spark among the masses? I guess we'll find out in a few weeks.